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13 Digital Marketing Experts Make Bold Predictions for 2016

Are you wondering where you should be spending your time and efforts when it comes to marketing your business in 2016?

Whether it’s online marketing or social media marketing, things change…sometimes too often.

With social media platforms constantly evolving and new ones being created, it can be hard to know where you should spend your time. While this ultimately depends on your market and business goals, it can helpful to see what the experts are predicting. This is why I asked 13 top digital marketing experts what digital trends they see in the New Year as well as what they are planning to focus their energies on.

I wasn’t shocked to hear a lot of similar predictions come up. One thing is certain…there is a dramatic shift towards video and live streaming in 2016 as it allows more personal access to experts and topics that are of interest.

Here’s what the experts had to say when I asked them what digital marketing trends they see for 2016 and where they personally plan to spend more or less time this coming year.

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Top 4 challenges small digital marketing agencies are facing

Do you know who is Eric Moussambani?

Famous Olympic swimmer…you know him, right?

I bet you don’t.

Let me tell you his story.

Eric Moussambani was the first swimmer on Olympic Games 2000 who  came from Equatorial Guinea.

The funny thing about Eric is that he got to the Olympics on wildcard without even meeting minimum qualification requirement for participating at the games.

But that is not all.

Even more fascinating about him is that – he won a race.

Yup, the guy that has never seen 50m swimming pool before the Olympic games won a race event though he was almost three times slower than his competitors.

One thing I would like to share with all of you is this – small guys can beat big ones.

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Web design trends 2016

8 Web design trends for 2016.

It is all about the content

Website trends in 2015 will be focused purely on content delivery that will draw attention of their ideal customer. You can forget about flashy websites, multimedia pages and strong calls to actions. They will all be subordinated to delivering great content and leading end users to the actions that website is intended for.

Clicking is dead

As websites get more and more complicated and content marketing gets in the way of minimalistic web site design, clicking is one of the first things that will go out of the game.

Scrolling website design, which is used when all the information about your company, services and more is on one page, is becoming more and popular.

Scrolling website design also offer an elegant and effective user experience for the end user instead of using multiple drop-down menus that can easily break down end user focus and lose his attention.

On top of that, one-page websites are perfect for the kind of interactive storytelling highlighted at the start of this article.

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Don’t spend anything on marketing until you’ve read this

Marketing where your competitors do is expensive, especially if they’ve raised a bunch of money. You’ll both constantly bid up prices and there will always be at least one other player in your potential customer’s consideration set when they are evaluating your product.

When you’re working to get your first 1,000 customers, you want every advantage you can get. If your product is compared side-by-side to your competitor’s, it will probably lose:

  • They have more features
  • They can undercut you on pricing
  • They have a big customer success team
  • They have strong partnerships
  • Etc

They can also afford to spend more on marketing because they’ve either raised money or have nailed their CAC:LTV, i.e. they’ve already been through the “marketing experiment” stage, have built a brand and understand their churn and unit economics really well.

Let’s talk marketing channels for a minute. Most places you’d think to market your product to potential customers are already saturated and too expensive to touch unless you’ve achieved some sort of predictable scale.

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