It is all about the content
Website trends in 2015 will be focused purely on content delivery that will draw attention of their ideal customer. You can forget about flashy websites, multimedia pages and strong calls to actions. They will all be subordinated to delivering great content and leading end users to the actions that website is intended for.
Clicking is dead
As websites get more and more complicated and content marketing gets in the way of minimalistic web site design, clicking is one of the first things that will go out of the game.
Scrolling website design, which is used when all the information about your company, services and more is on one page, is becoming more and popular.
Scrolling website design also offer an elegant and effective user experience for the end user instead of using multiple drop-down menus that can easily break down end user focus and lose his attention.
On top of that, one-page websites are perfect for the kind of interactive storytelling highlighted at the start of this article.
Minimalism/single page design
In today’s digital environment, minimalism is definitely the trend that is influencing all others. All those old fashion web design parts like footer, sidebars etc are disappearing, and even color palettes are being simplified as companies emphasize one dominant color in their visual design.
Minimalism opens the door for companies to focus more on their actual content that matters, reducing all of the clutter around it.
As minimalism is booming, web sites are moving away from loud, flashy buttons that can lead visitor to lose track of important things like content. And this is one of the biggest benefits of ghost buttons in modern web design- they help sites focus more on the content they want audiences to actually see vs old fashion call-to-action buttons that would force end users to click and probably move on.
Cross platform delivery model is changing web design. All companies that would like to stay in touch with what would be fancy in their industry should not neglect responsive typography because one scale won’t necessarily work for all experiences.
Website designers need to be aware that their text-on-screen might be consumed at different lengths so more care will be put into ensuring reading on-screen is always painless.
Microinteractions happen to us every day. Sometimes they are obvious (like a tweet) but sometimes we need to make them obvious to end users.
The ultimate goal of microinteractions is to get people easily engaged within seconds. Statistics says that normal people lose focus in about 8 second so you can expect that more and more of microinteractions are baked into the apps and devices we use.
Components are the new frameworks
In last several years web technology got even more complicated and complex. Industry switched in such a way that designers nowadays must embed messy code onto their pages for simple tasks like including Google Analytics or a Facebook Like button.
So this is a reason why we believe that Web Components will be used more and more in 2016.
The rise of direct email
Even birds on the tress know that social media has been a huge success, especially in last decade.
But now we are facing different kind of problem with social media – saturation. Billions of posts every day gave Facebook ability to learn how the posts that users are most likely to enjoy should be shown, excluding all others. Unfortunately that means over time, that what you post will be seen by a smaller percentage of your followers if you are not paying to Facebook.
Just to be clear, we are not stating that social will go anywhere just we’ve seen a lot of prominent bloggers move their focus away from social into old fashioned email lists. Overall conclusion is that email has one significant advantage over social – a much higher percentage of people will see what you send them.