I need to admit something to you. I hate losing clients. Makes me feel like my work was worthless and my ideas were just not good enough. And if we are going to be honest completely – losing clients makes me feel sad. And it is not about the money. It is about what I could have done for them but I will never get a chance to do.
Do you know Michael Jordan, a 52-year-old store manager in South Carolina? He played basketball as a teenager at the college where people used to say he is talented but never got to the NBA. Now he is leading South Carolina youth basketball team. And cleaning the store.
Luckily for all of us, this is not a true story.
Hard facts say that in more than 70% talented kids don’t make it to the NBA because of – sales.
They couldn’t sell themselves.
To the right manager.
To the right club.
To the right coach.
You wonder why this is the case?
It is very simple. There are a lot of kids out there who play basketball as good as MJ.
But the trick is – nobody knows about them.
In today’s fast moving life sometimes it is hard to distinguish the tree from the forest (read: to find the right solution for your problem) and digital marketing is not different at all.
Today more than ever the online marketing industry (no matter if it is SEO, PPC, social media, email marketing or something else) gives a unique opportunity for everyone who is in digital marketing industry to speak out and be a part of the global industry “voice”.
And like on the street, a lot of voices create– a noise.
‘’We told you it will take us more time for that money. If you would like to make it faster, we need to talk about some extra costs or you need to wait 2 more weeks.’’
A few weeks ago I was listening one of my friends having this conversation with his constructor.
But let me bring you two steps back with the story.
Were you ever in a position of contracting someone to do office cleaning or maybe to fix your company car instead of you? Do you have people around you that you can share some tasks or you do everything by yourself? I can bet you were at least once in your career in position of hiring some professional to do some specific job for you that you were not skilled for (or didn’t wanted/have time to do it yourself), but how did you manage to contract and engage them properly in order to get the best results?
If you`re currently considering hiring outsourcing company or individual for a project you have and you want to know how to do it you’re on the right spot. Let me help you do it properly, because when you are starting a software development project for a first time it’s tempting to hire the least expensive developer (I admit it sounds like a good idea) that you can find on the market that seems capable. Read more
Once upon a time there was a market where demand was higher than the offer but in last few years market developed in such a way that what was working yesterday is just not good enough today, and even needs to be re-invented for tomorrow if we would like to be in business.
Everyone we talk to tells us a similar story: margins are squeezed to the minimum, clients expect new offerings, new fresh ideas and new approach, competitors are better than ever and competition is getting bigger each day. And on the top of that, clients are more educated and more demanding than before.
A few days ago I was reading to my little niece one of the most famous fairy tales called “Cinderella”, and after finishing the story I got one surprisingly good question from my little princess:
“Uncle, how can I find a perfect prince on a white horse? ”.
Wow, what a question to be asked by a 4 year old girl.
Running a digital marketing agency is an amazing thing to do. You have the privilege of doing creative, meaningful job while interacting with great brands, making real impact on people`s daily lives while implementing your out- of- the – box thinking into reality.
But sometimes, when the end of the month comes and when you need to pay salaries and tax , fun part is gone. And if you didn’t have enough projects that month, it can be a really though period for digital marketing agency.
Have you ever watched legendary movie “Star Wars”?
For me personally, it is one of the best SF movies, pure classic.