Why your web design sucks?


It has been 10+ years since we built a website for our first client and we are not ashamed to say that if we looked back, we did a lousy job. Yup, it was not even close to something if we looked back, we did a lousy job (even though we thought we did a great job) and we did it more then once on our 10 years long journey.

And the good thing is that  there is one big thing we learned on our journey, something precious.

It’s called experience.

Even though we did not see it back then, we were guilty for a lot of things and for many different reasons. In fact, everything you’ll see in text, we did it. However, good thing is that eventually we learned how to perfect the web designing process the hard way, through customer feedback, research, data driven decisions, determination and tons of experience that comes after bad decisions.

Today, it may be safe to say that we are a very good web design company. If you don’t believe us, ask companies that gave us their trust, they can tell you a word or two.

But this text is not about us bragging what we learned in past decade and what kind of great experience we gained over the years.

It’s about everyone who would like to build a web site and not go the same thorny road we did.

So, let’s start with some of the hard lessons we wish you not to experience.

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Why web design should be the foundation of your digital marketing strategy?


We need to face it. I know it’s not going to be easy but we need to look the truth in the eyes.

Here it is…..

Digital marketing has nothing to do with likes, shares, tweets or followers. The purpose of digital marketing is not to make your ego feel good about the number of people that is following you or to help you justify time spent on the internet.

And that’s all. That’s the story. The end. Finito.

So if it’s not about likes, shares and the rest of the cool stuff, what is it about?

It is all about how much value you can deliver for your customer money. It is about making sales happen.

Simple as that.

So how should we set up digital strategy to get awesome ROI and close some sales?

Here are a few tips you could use:

  1. Create your Omni channel strategy to be aligned with company sales strategy
  2. Everything you do should be customer centric, not brand centric (except if you have multimillion dollar marketing budget)
  3. Add value to your potential customers and make their life/business better
  4. Always be closing
  5. Continue going the extra mile so you could create brand ambassadors

Mentioned all above, we are on right track to set up digital strategy, but before we do that, there is one step we should take care of – foundation.

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13 Digital Marketing Experts Make Bold Predictions for 2016

Are you wondering where you should be spending your time and efforts when it comes to marketing your business in 2016?

Whether it’s online marketing or social media marketing, things change…sometimes too often.

With social media platforms constantly evolving and new ones being created, it can be hard to know where you should spend your time. While this ultimately depends on your market and business goals, it can helpful to see what the experts are predicting. This is why I asked 13 top digital marketing experts what digital trends they see in the New Year as well as what they are planning to focus their energies on.

I wasn’t shocked to hear a lot of similar predictions come up. One thing is certain…there is a dramatic shift towards video and live streaming in 2016 as it allows more personal access to experts and topics that are of interest.

Here’s what the experts had to say when I asked them what digital marketing trends they see for 2016 and where they personally plan to spend more or less time this coming year.

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Top 4 challenges small digital marketing agencies are facing

Do you know who is Eric Moussambani?

Famous Olympic swimmer…you know him, right?

I bet you don’t.

Let me tell you his story.

Eric Moussambani was the first swimmer on Olympic Games 2000 who  came from Equatorial Guinea.

The funny thing about Eric is that he got to the Olympics on wildcard without even meeting minimum qualification requirement for participating at the games.

But that is not all.

Even more fascinating about him is that – he won a race.

Yup, the guy that has never seen 50m swimming pool before the Olympic games won a race event though he was almost three times slower than his competitors.

One thing I would like to share with all of you is this – small guys can beat big ones.

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Don’t spend anything on marketing until you’ve read this

Marketing where your competitors do is expensive, especially if they’ve raised a bunch of money. You’ll both constantly bid up prices and there will always be at least one other player in your potential customer’s consideration set when they are evaluating your product.

When you’re working to get your first 1,000 customers, you want every advantage you can get. If your product is compared side-by-side to your competitor’s, it will probably lose:

  • They have more features
  • They can undercut you on pricing
  • They have a big customer success team
  • They have strong partnerships
  • Etc

They can also afford to spend more on marketing because they’ve either raised money or have nailed their CAC:LTV, i.e. they’ve already been through the “marketing experiment” stage, have built a brand and understand their churn and unit economics really well.

Let’s talk marketing channels for a minute. Most places you’d think to market your product to potential customers are already saturated and too expensive to touch unless you’ve achieved some sort of predictable scale.

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14 digital marketing gurus to follow – Part II

As we all live in hyperproduction era of everything, getting the right info at the right time can be really challenging.

Especially if you would like to be in digital marketing industry. You know, there are a lot of digital marketing “gurus” but just a few that are real gurus.

So as we promised a few weeks ago, we are back with Top 14 digital marketing gurus that you can follow if you would like to get the right info at the right time because as Victor Hugo said:



So go and grab some ideas right now with those people!

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Michael Jordan

How to generate new clients for your digital business?

Do you know Michael Jordan, a 52-year-old store manager in South Carolina? He played basketball as a teenager at the college where people used to say he is talented but never got to the NBA. Now he is leading South Carolina youth basketball team. And cleaning the store.

Luckily for all of us, this is not a true story.

Hard facts say that in more than 70% talented kids don’t make it to the NBA because of – sales.

Yup, sales.

They couldn’t sell themselves.

To the right manager.

To the right club.

To the right coach.

You wonder why this is the case?

It is very simple. There are a lot of kids out there who play basketball as good as MJ.

But the trick is – nobody knows about them.

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slika za wp

14 digital marketing gurus to follow – Part I

In today’s fast moving life sometimes it is hard to distinguish the tree from the forest (read: to find the right solution for your problem) and digital marketing is not different at all.

Today more than ever the online marketing industry (no matter if it is SEO, PPC, social media, email marketing or something else) gives a unique opportunity for everyone who is in digital marketing industry to speak out and be a part of the global industry “voice”.

And like on the street, a lot of voices create– a noise.
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How to make outsourced development work as inhouse development?

Were you ever in a position of contracting someone to do office cleaning or maybe to fix your company car instead of you? Do you have people around you that you can share some tasks or you do everything by yourself? I can bet you were at least once in your career in position of hiring some professional to do some specific job for you that you were not skilled for (or didn’t wanted/have time to do it yourself), but how did you manage to contract and engage them properly in order to get the best results?

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