As we talked in previous post about why it is so important that your web design partner truly understands your business strategy, today we will talk about how to choose right web design company for your business.
Step 1 – Know your bottom line
What you want your website and internet marketing to achieve? First step starts with questioning your needs to consider carefully your business goals and how you are going to measure success of a project.
Depending if you are launching a new company, rebranding current business or creating a new product line, your goals need to be matched with web design implementation.
For example, if your need is brand awareness, you will simply be providing educational information about your services or products so in this case, good visibility and a clear focus is needed.
By knowing your goals you will easily figure out if web design company fits.
Tips: How you should do it? Ask the agency to provide you case studies or examples of how they have approached a problem you are addressing and how they have provided a solution.
Step No 2 – Find established and experienced web design company
It’s important to find a web design company that can help you achieve your business goals but also it is as equally important that they have experience and that they will be able to provide you services on a long term.
Usually this is measured by number of clients and years on the market which can easily represent web design company know – how and business stability.
At this point, four important questions can be addressed to the web design company:
- How long has the company been designing and developing websites?
- How many clients do they have?
- How many employees do they have?
- How big % ofrecurringrevenue they have?
Step 3 – Secure your investment through support
When you purchase a website, it is very important that you choose a web design company offers reliable and cost effective support on an ongoing basis. This is very important because a website has a lot of different functions and aspects to it, and it helps to have professional assistance available when you need it.
Things you might need help with:
- your emails
- your domain name
- your hosting
- how to use the content management system of your website
- ecommerce setup
Without good quality support, you can find yourself in a predicament where you need to then outsource to an additional developer to fix the problem that you have encountered.
This can lead to an extraordinary amount of frustration, wasted time and additional expense on your part.
So make sure that the support is in place with a company that has support as a part of their business practice.
Step 4 – Choose wisely
During your search you’re likely to find a lot of companies, but if you want to have time to do anything else besides talk to website design businesses, you should cut down the list to a manageable number. We suggest starting with a list of not more then five, but it’s really up to you.
A firm you really like may have a price that’s much higher than the others. Before tossing them out, make sure they’re providing the same features, functionality and quality as the other organizations.
Common Pitfalls in the Process
Here are the most common pitfalls we see during the process of selecting a web design firm.
1. Choosing the Cheapest – This really goes for any vendor,but be careful when choosing the cheapest firm to do your new website. If the quality isn’t good your visitors will suffer, and the investment you made won’t provide nearly the return you were hoping for.
First and foremost, make sure you pick an organization that you think will do a great job. After that, if they’re the least expensive, then consider that a bonus.
2. Part-Time – While it may be tempting to work with someone who makes websites part-time because of the low cost or a personal relationship, this comes with a lot of risk:
- The person may take a lot longer than a typical web design company to finish the project.
- They may get really busy in their full-time job and stop working on your project completely.
- They may do both the design and programming for your website. This can work, but we’ve found that usually someone is really good at one or the other.
- They may not be around after the project is complete to offer maintenance and support
3. Asking a Print Designer to Design for the Web – The web world and the print world are very different. In the printworldyou use inches instead of pixels. In the web world you have to be concerned with links, rollovers and navigation, along with considering user experience. While someone might be great with print design, they might not understand the intricacies of designing for the web. If possible, use a web designer to design your website.
4. Not Having a Point Person for Your company from the Start – It is always a good idea to have someone who is accountable for keeping the project moving forward and getting things done right.When the point person is unclear deadlines get missed, emails disappear without a trace and the quality of your final website suffers. Do yourself a favor and pick someone that will have ample time from the beginning.
When all is said and done, your company should be on its way to an awesome website with a qualified web design firm. If you go through this process and create a website that delivers in every possible way, contact us and let us know.
We’d love to hear about your experience.