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pitanja

9 Questions you should ask web development agency before building a web site

Process of buying a new website for business is like buying a long term suit for every day.

So in order not to make a mistake (and chose wrong suit for yourself :)), we will name 9questions that you should challenge your future web design company before making long-lasting relationship:

1# How do they price their services/what is business model?

When you’re buying a professional service, where a team of experts should be putting in time to plan, design, develop and manage your project business models can vary a lot so be sure that before going into the investment both sides will be happy with what is agreed. Not having clear business model at the beginning, can led to project fails big time.

Key criteria here that should be considered:

  • How much time will they be spending on your project?
  • Which of their team members will be working on your project and what are their qualifications?
  • Do they provide a flat project price that corresponds to a detailed agreement?
  • Does the cost of the project match up with the agreed upon deliverables and hourly rates?
  • Is there a clear procedure for billing for extra features or work outside the project’s initial scope?

Even the most experienced teams can not make 100% clear prediction about final project outcome so by knowing that be sure that everything (or almost everything) is covered from the beginning.

2# What is their track record?

When money is not a problem, then problem cant be fixed so easily.

At the beggining, companies tend to hire cheap service providers in order to save a few dollars on a short term, but a more important question than ‘how much is this going to cost?’ is ‘how reliable is your company?’ You should be confident that you can trust the team in producing the best results for your project and that they are able to show you a return on your investment.

Key questions to ask here are:

  • What types of clients have they worked with?
  • What kind of results have they delivered for those clients?
  • Do they have hard figures to prove their results?
  • Do they retain their clients and have ongoing working relationships with them?

By asking those questions you can get to know company cullture and how they are dealing with their customers, which will give you a picture of how they will treat your company.

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13 Digital Marketing Experts Make Bold Predictions for 2016

Are you wondering where you should be spending your time and efforts when it comes to marketing your business in 2016?

Whether it’s online marketing or social media marketing, things change…sometimes too often.

With social media platforms constantly evolving and new ones being created, it can be hard to know where you should spend your time. While this ultimately depends on your market and business goals, it can helpful to see what the experts are predicting. This is why I asked 13 top digital marketing experts what digital trends they see in the New Year as well as what they are planning to focus their energies on.

I wasn’t shocked to hear a lot of similar predictions come up. One thing is certain…there is a dramatic shift towards video and live streaming in 2016 as it allows more personal access to experts and topics that are of interest.

Here’s what the experts had to say when I asked them what digital marketing trends they see for 2016 and where they personally plan to spend more or less time this coming year.

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Web design trends 2016

8 Web design trends for 2016.

It is all about the content

Website trends in 2015 will be focused purely on content delivery that will draw attention of their ideal customer. You can forget about flashy websites, multimedia pages and strong calls to actions. They will all be subordinated to delivering great content and leading end users to the actions that website is intended for.

Clicking is dead

As websites get more and more complicated and content marketing gets in the way of minimalistic web site design, clicking is one of the first things that will go out of the game.

Scrolling website design, which is used when all the information about your company, services and more is on one page, is becoming more and popular.

Scrolling website design also offer an elegant and effective user experience for the end user instead of using multiple drop-down menus that can easily break down end user focus and lose his attention.

On top of that, one-page websites are perfect for the kind of interactive storytelling highlighted at the start of this article.

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How to make outsourced development work as inhouse development?

Were you ever in a position of contracting someone to do office cleaning or maybe to fix your company car instead of you? Do you have people around you that you can share some tasks or you do everything by yourself? I can bet you were at least once in your career in position of hiring some professional to do some specific job for you that you were not skilled for (or didn’t wanted/have time to do it yourself), but how did you manage to contract and engage them properly in order to get the best results?

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yeti

8 things you should know about hiring outsourcing team

If you`re currently considering hiring outsourcing company or individual for a project you have and you want to know how to do it you’re on the right spot. Let me help you do it properly, because when you are starting a software development project for a first time it’s tempting to hire the least expensive developer (I admit it sounds like a good idea) that you can find on the market that seems capable. Read more

Once upon a time there was a market where demand was higher than the offer but in a last few year’s market developed in such a way that what was working yesterday is just not good enough for today, and even needed to be re-invented for tomorrow if we would like to be in business. Everyone we talk to tells us similar story: margins are squeezed to the minimum, clients expect new offerings, new fresh ideas and new approach, competitors are better than ever and competition is getting bigger each day. And on the top of that, clients are more educated and more demanded then before. Having all of that in mind, today is much easier than 10 years ago to lose a good client and watch him goes to your biggest competitor. How to stop loosing clients? Yep, even in creative industry like yours it is tough to stay on the top and have satisfied clients. If you would like to keep your renewal lifetime clients happy, a few criteria should be met: #Industry knowledge Today more than ever marketing agencies need to be more than just regular service providers. They need to be strategic partners to their clients and be able to make a positive impact on their business. In order to do that, you as digital marketing agency must know your clients industry inside out. By knowing your clients daily business issues you will be in a position to make proactive ideas that can change their world. #Cutting edge Clients are being asked to deliver more with less and are seeking a “better, faster, cheaper” attitude from agencies all the time. Because we are also in service business as software development company, we are quite familiar that good – cheap – fast principle is just not working (or really rarely). So one of the option is to always be on cutting edge with new technologies, new methodologies and new approach that will give you added value and make you be one step in front of your competitor. #Focusing on outcomes Agencies that focus primarily on deliverables and lack systems to show how those outputs affect on clients business will have a hard time proving they are worth the money for the clients. What you could do is to adapt your strategy to be based on performance (outcomes not outputs), and commit to exceeding ROI that is agreed. # Underpromising, overdelivering One of the most common reason why companies switch their digital marketing agencies is because the agencies tends to overpromise what can be achieved for a client. By doing business that way, expectations can get too high and when delivery lacks, client is forced to move on. Beware of that most reasons why relationships go bad is that people doesn’t manage expectations properly. #No Self-interest There is no free lunch, that is true story and in most cases it doesn’t mean clients don’t want their agencies to make more money, in fact, when a client loves what their agency is doing for them, they will find a way to help the agency grow. But one thing that clients don’t like is when the agency is serving only themselves. For example if you are recommending some specific media buy because it is best for you because of the commission structure and not for your client it is not going to be good for a long run. If you get your client in a position that he is thinking if you are suggesting some creative idea because you think it will drive his sales or win awards you are loosing him. Put your client on first place and they will help you grow on a longer term.

Why digital marketing agencies lose clients?

Once upon a time there was a market where demand was higher than the offer but in last few years market developed in such a way that what was working yesterday is just not good enough today, and even needs to be re-invented for tomorrow if we would like to be in business.

Everyone we talk to tells us a similar story: margins are squeezed to the minimum, clients expect new offerings, new fresh ideas and new approach, competitors are better than ever and competition is getting bigger each day. And on the top of that, clients are more educated and more demanding than before.

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Why do digital marketing agencies need recurring revenue?

Why digital marketing agency need recurring revenue?

 

Running a digital marketing agency is an amazing thing to do. You have the privilege of doing creative, meaningful job while interacting with great brands, making real impact on people`s daily lives while implementing your out- of- the – box thinking into reality.

Amazing, right?

But sometimes, when the end of the month comes and when you need to pay salaries and tax , fun part is gone. And if you didn’t have enough projects that month, it can be a really though period for digital marketing agency.

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