It is all about the content
Website trends in 2015 will be focused purely on content delivery that will draw attention of their ideal customer. You can forget about flashy websites, multimedia pages and strong calls to actions. They will all be subordinated to delivering great content and leading end users to the actions that website is intended for.
Clicking is dead
As websites get more and more complicated and content marketing gets in the way of minimalistic web site design, clicking is one of the first things that will go out of the game.
Scrolling website design, which is used when all the information about your company, services and more is on one page, is becoming more and popular.
Scrolling website design also offer an elegant and effective user experience for the end user instead of using multiple drop-down menus that can easily break down end user focus and lose his attention.
On top of that, one-page websites are perfect for the kind of interactive storytelling highlighted at the start of this article.