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Why web design should be the foundation of your digital marketing strategy?

 

We need to face it. I know it’s not going to be easy but we need to look the truth in the eyes.

Here it is…..

Digital marketing has nothing to do with likes, shares, tweets or followers. The purpose of digital marketing is not to make your ego feel good about the number of people that is following you or to help you justify time spent on the internet.

And that’s all. That’s the story. The end. Finito.

So if it’s not about likes, shares and the rest of the cool stuff, what is it about?

It is all about how much value you can deliver for your customer money. It is about making sales happen.

Simple as that.

So how should we set up digital strategy to get awesome ROI and close some sales?

Here are a few tips you could use:

  1. Create your Omni channel strategy to be aligned with company sales strategy
  2. Everything you do should be customer centric, not brand centric (except if you have multimillion dollar marketing budget)
  3. Add value to your potential customers and make their life/business better
  4. Always be closing
  5. Continue going the extra mile so you could create brand ambassadors

Mentioned all above, we are on right track to set up digital strategy, but before we do that, there is one step we should take care of – foundation.

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Web design trends 2016

8 Web design trends for 2016.

It is all about the content

Website trends in 2015 will be focused purely on content delivery that will draw attention of their ideal customer. You can forget about flashy websites, multimedia pages and strong calls to actions. They will all be subordinated to delivering great content and leading end users to the actions that website is intended for.

Clicking is dead

As websites get more and more complicated and content marketing gets in the way of minimalistic web site design, clicking is one of the first things that will go out of the game.

Scrolling website design, which is used when all the information about your company, services and more is on one page, is becoming more and popular.

Scrolling website design also offer an elegant and effective user experience for the end user instead of using multiple drop-down menus that can easily break down end user focus and lose his attention.

On top of that, one-page websites are perfect for the kind of interactive storytelling highlighted at the start of this article.

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Why do digital marketing agencies need recurring revenue?

Why digital marketing agency need recurring revenue?

 

Running a digital marketing agency is an amazing thing to do. You have the privilege of doing creative, meaningful job while interacting with great brands, making real impact on people`s daily lives while implementing your out- of- the – box thinking into reality.

Amazing, right?

But sometimes, when the end of the month comes and when you need to pay salaries and tax , fun part is gone. And if you didn’t have enough projects that month, it can be a really though period for digital marketing agency.

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