We need to face it. I know it’s not going to be easy but we need to look the truth in the eyes.
Here it is…..
Digital marketing has nothing to do with likes, shares, tweets or followers. The purpose of digital marketing is not to make your ego feel good about the number of people that is following you or to help you justify time spent on the internet.
And that’s all. That’s the story. The end. Finito.
So if it’s not about likes, shares and the rest of the cool stuff, what is it about?
It is all about how much value you can deliver for your customer money. It is about making sales happen.
Simple as that.
So how should we set up digital strategy to get awesome ROI and close some sales?
Here are a few tips you could use:
- Create your Omni channel strategy to be aligned with company sales strategy
- Everything you do should be customer centric, not brand centric (except if you have multimillion dollar marketing budget)
- Add value to your potential customers and make their life/business better
- Always be closing
- Continue going the extra mile so you could create brand ambassadors
Mentioned all above, we are on right track to set up digital strategy, but before we do that, there is one step we should take care of – foundation.