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Why your web design sucks?

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It has been 10+ years since we built a website for our first client and we are not ashamed to say that if we looked back, we did a lousy job. Yup, it was not even close to something if we looked back, we did a lousy job (even though we thought we did a great job) and we did it more then once on our 10 years long journey.

And the good thing is that  there is one big thing we learned on our journey, something precious.

It’s called experience.

Even though we did not see it back then, we were guilty for a lot of things and for many different reasons. In fact, everything you’ll see in text, we did it. However, good thing is that eventually we learned how to perfect the web designing process the hard way, through customer feedback, research, data driven decisions, determination and tons of experience that comes after bad decisions.

Today, it may be safe to say that we are a very good web design company. If you don’t believe us, ask companies that gave us their trust, they can tell you a word or two.

But this text is not about us bragging what we learned in past decade and what kind of great experience we gained over the years.

It’s about everyone who would like to build a web site and not go the same thorny road we did.

So, let’s start with some of the hard lessons we wish you not to experience.

Creativity

It may sound really good that you are unique, but hard truth is that less than 1% of the business are unique. So if that is the case, then why should creativity be the  #1 goal for your website? There are a lot of surveys that can tell you the same and one of them was done by HubSpot. Hard fact says that 76% of users marked that finding easily what they are lookig for is their top priority. Only 10% of users said, that beautiful appearance  was the most important thing to them. And on top of that, content was number #1 concern for all website visotors, not creativity. The trick is that the more organized your content is the longer users will stay and the longer users stay, the more likely they will buy something from you.

 

Using a web design tool

It’s in human nature to like shortcuts but not everything in life can be done that way. Today, anyone can learn how to use a cheap web design tool in one day but you can’t learn how to design a web site that will get targeted traffic, conversions, and sales if you are going to take shortcuts.

Just because you learned how to use Adobe doesn’t mean you’re a good web designer, because it takes years of experience to learn how to build great sites.

Cheap

In other words, If your web design agency is cheapest one you can get then your website wont probably be the best in the industry. Our experience told us that if website is costing you less than $1,000 chances that your web designer is terrible are prety good. It sound very tasty to spend $1,000 dollars and make tons of money, but in reality if it were that easy everyone would do it.

The best advice we can get to you is- stop being cheap.

Let’s take buyng a car for example. You could easily buy a car for $1,000 bucks but again, you get what you pay for. If you still think your website should be under $1,000 eventually you will come crawling back to the web designer that was too expensive.

 

There is no project management software

At the first glance, why should you worry if your web design agency has project management software, right? Well, you should worry about it. Project management software keeps everything organized and makes people accountable for their work  and overall it means that you will get what you agreed.  So, betting on the  web design company that has no project management won’t bring you any luck.

There is no project management software

At the first glance, why should you worry if your web design agency has project management software, right? Well, you should worry about it. Project management software keeps everything organized and makes people accountable for their work  and overall it means that you will get what you agreed.  So, betting on the  web design company that has no project management won’t bring you any luck.

 

They don’t understand your business model/strategy

We clarified that  creativity is not among top priorities for web site visitors and should not be the focus of web design but understanding business definetely if is.

In order to achive your business goal with the website, your webdesigner should understand your business model and your sales stategy. Imagine it like going to a doctor, in order to help you he would need to understand you.

How can you recognize if web designer understands your business?

Simple, by listening questions that he asks you.

Here is a list of  most frequently asked questions from web designers that truly understand your business:

  1. What are your primary and secondary goals for your website?
  2. Who is your target audience?
  3. What is your ideal buyer persona?
  4. Who are your competitors?
  5. Where is your target audience (local, national, global)?
  6. What kind of digital assets will you provide? (photo, videos, images, brochures)
  7. Can we access your current site analytics?

 

See where this led you to? Buidling a business oriented web site.

No conversion strategy

Having no strategy is a strategy of failure.

If your web designer did not help you define what your primary and secondary conversions are then this is red flag that you should consider a second option. A conversion can be whatever you define is primary goal for your website. It can be from a phone call, email sign up, contact form, e-commerce purchase or a button being clicked in order to guide a website visitor in the right direction. Your web designer should help you define what your conversions are and help you get the biggest ROI possible.

P.S. Just for your info, primary conversions should be focused on pure sales made on the site or inquiries for sales discussions through a contact form. Secondary conversions are typically forms, landing or squeeze page that capture emails and helps you grow your email database. Before building a website, your web designer should know how clients typically prefer contacting you and he should ask how you want to be contacted in the future. Connecting the dots from where you are now and where you would like to be should be the primary goal for your web designer.

They’re in your IT department

This is a dead end for your business. If you come so far reading our blog post you already have a picture that business strategy and sales is all you need to think about while developing your website strategy so nothing is more frustrating than someone from IT calling web design agency to inquire about a new website. Honestly speaking, IT guys are realy smart guys with great ideas but you should never associate IT departments with web design becaue web design is a marketing, not an IT.

Do a favor to your business if anyone from IT department asks you to help build the company website, gently explain to them that it has nothing to do with them. And on top of that, it can be counterproductive.

Conclusion

Here and there, you can find a web design project that totally differs from what we told above, so if you disagree with something we have said, you are absolutely right – there are exceptions to every rule. However, in our experience a vast majority of the time some or all of these issues are part of one web design project so if you hire or fire your web designer by the above set of rules…well, we can bet that you will save a lot of money in a long run.

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  1. […] we talked in previous post about why it is so important that your web design partner truly understands your business strategy, […]

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